📊 Analytics Page

Your Google reviews turned into real business intelligence.

🧠 Why This Matters

Google reviews are the most visible and trusted source of public feedback about your business.

They're:

📢 Authentic — written by real customers
⏱️ Fresh — updated daily, automatically
💬 Rich in insight — praise, complaints, themes, and trends

Yet most businesses don't truly analyze them.

This dashboard turns your review data into a gold mine of answers: What's working? What's hurting you? What needs your attention?

🗓️ Time Picker

Use the top-left selector to view analytics for:

Last Week
Month
3 Months
Year

All % changes shown on the page compare your selected period to the previous one of the same length.

Example: "Last Week" compares to the week before that.

🔢 Top Summary Cards

These give you quick highlights of the selected time range:

🆕 New Reviews — Total reviews, with % change from last period
⭐ Average Rating — Average for the period, with % change from last period
❗Unresponded Reviews — Reviews that still need a reply

📈 Reviews Trend Graph

Visualize how your metrics change over time. You can toggle between:

⭐ Overall Rating
🍽 Food Rating
🧑‍🍳 Service Rating
🎶 Atmosphere Rating
📊 Review Count

Perfect for spotting dips, peaks, and long-term shifts.

🤖 AI Insights Your Smartest Team Member

💬 "Every week, our AI scans all your reviews, picks the most valuable patterns, and highlights what matters most — so you don't have to."

It chooses what to surface based on what's new, what's repeating, and what can help you take action.

🥇 Top praised items (e.g. "pita bread", "friendly staff", "amazing cocktails")
⚠️ Frequent complaints or quality issues
📈 Spikes in sentiment, either positive or negative
📉 Drops in rating across a specific location or dish
🧠 Hidden patterns you wouldn't catch manually
💡 AI Tip — an actionable takeaway you can apply now

This is more than a summary — it's your automated review analyst, helping you improve and stay ahead without digging through reviews yourself.

🧭 Reputation Score & 🔥 Momentum Score

Reputation Score

Do you make a strong first impression?

Combines your review quantity and average rating
Higher score = more likely to attract new customers
Important for customer decision-making

Momentum Score

Are you trending right now?

Tracks how your recent reviews compare to the period before
Focuses on change in rating + volume
Strong momentum boosts your visibility on Google Maps — often more than your total reputation!

✅ Tip: While both scores are useful, Momentum is a more powerful signal to Google than Reputation alone.

🧮 Reputation Score

Your Reputation Score = Rating × Weight

Weight is based on total review count:

10,000+ reviews → ×20
1,000+ → ×19
500+ → ×17
100+ → ×15
Less → ×12

Example: 2,000 reviews with a 4.8 rating → 4.8 × 18 = 91

More reviews + higher rating = higher trust

🔄 Momentum Score

Momentum Score tracks recent change in reviews and rating.

Formula: Momentum = (Rating Change % × 50) + (Review Count Change % × 50) + 50 (Capped at 100)

Examples:

Last week rating: 4 → This week: 4.4 → Rating change = 10%
Last week reviews: 10 → This week: 15 → Review change = 50%
Momentum = (50% × 50) + (10% × 50) + 50 = 80

Sharp improvements = stronger momentum

📃 All-Time Rating Breakdown

See how your reviews are distributed (5★ to 1★). Helpful to:

Spot long-term trends
Explain historical averages
Identify ratings gaps over time

💬 Customer Reviews Table

Filter by rating, date, and text presence
Quickly scan real reviews
Click Reply or View to manage them in the Review Management tab